company presentation: COCA COLA

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The Coca-Cola company is one of most important multinationals in the world. Breve appunto scritto in lingua inglese (1 pagine formato doc)

COMPANY'S PRESENTATION COMPANY'S PRESENTATION The Coca-Cola company is one of most important multinationals in the world. Coca-Cola is an American multinational which manifacutes, markets and distributes noalcoholic beverage. It is based in Atlanta (U.S.A.)and has thousands local employees in over 200 countries around the world and it produces nearly 400 brands. It has been founded by John Pemberton and at the beginning the company was very small. Now it's the most recognized brand in the world. All the Coca- Cola factories in the world use the same bottles with the same colours red and white. These colours are an important part of the brand. Advertising slogans are also important and the company has changed them over the years. Since 1993 the slogan has been “Always Coca-Cola !”. The most famous Coca-Cola's products are Coke, Fanta, Sprite, MinutMaid (fruit juices), Nestea (Teas) and Powerade (energetic dirnks). The real reason why Coca-Cola is a truly global company i s that its products meet the varied preferences of consumers everywhere.