Marketing

Appunto inviato da anthonyfornaro
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The english description of the marketing and the marketing mix. (2 pagine formato docx)

Marketing is the art of selling products to customers.
Products may range from tickets to hotel accommodation. It is a term used to refer to the tools that are meant to ensure an organisation meets the customer’s need.

MARKETING MANAGEMENT (Clicca qui >>)


The market for tourism is highly competitive today and considering the fact that tourist are becoming more and more demanding, it is imperative to be able to use such marketing tools in order to survive the harsh competition.

MARKETING E SVILUPPO DEI MERCATI (Clicca qui >>)


Market Research
Trough this tool an organisation can find out about their target customer’s need. It can carried out in different ways ranging from postal surveys or telephone questionnaires to personal surveys and observation.
It is important to detect the latest trends, the most popular holiday destinations to keep up to date with the public. The second step is the creation of the right product to meet those need.

TUTTO SUL MARKETING (Clicca qui >>)


A hotel overlooking the beach will be in more demand than a hotel far away from the town centre, a hotel near a famous highlight will be more popular than one on the outskirt. Last but not least you have to make sure that your customers are informed about your offers.